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Whitepaper: Consumer Preferences for Sustainable Returns


E-commerce continues to become more popular. The home is turning into the fitting room: a staggering 4 in 10 consumers nowadays buy multiple items (sizes/colors) to try and choose at home. With it, questions arise about how to maintain operations in a sustainable way.


Understanding consumer shopping behavior and preferences helps brands decide how to promote more sustainable shopping behavior and:

    • reduce waste;
    • keep items in the product lifecycle as long as possible, and;
    • lower return rates in the first place.

Our study with over 2500 consumers from 8 markets (across Europe and North America) shows what consumers prefer regarding various sustainability areas.

    • What packaging is liked best: reusable bag?
    • What kind of labels are appreciated most: paperless?
    • What ‘end-of-use’ options are popular: recycling?

For brands it remains a balancing act… does sustainability trump convenience?



Download the whitepaper!

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